In the article,
How Luther Went Viral,
The Economist shows us that what we today view as the grand experiment of social media is actually nothing new. In fact, Martin Luther's Reformation couldn't have happened without the social media mechanisms we currently take for granted (take a second to imagine Martin Luther and the Pope engaged in Twitter beef). But while we acknowledge how today's social media is just another link in the chain, we also have to take into account how the increased accessibility of today's social media makes it unique and also dangerous.
